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Getting into Holiday Gift Guides
The big question seems to be – How do you know what they are working on? Editors usually work on a calendar schedule and know what is coming up at least a few months in advance. If you can get up the...
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How To Get Your Product to Celebrities
Once you get your product into the hands of an A-list celeb you will: Build tremendous name recognition – people pay ridiculous amounts of attention to what celebs are doing or wearing. Enhance your...
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Fabric Frenzy
I just spent the day at the LA Textile show and my head is spinning. Navigating a textile show can really throw you for a loop in the way of sensory overload – in a good way of course. Figuring out...
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Trunk Show Secrets
One of the best ways to get into a store is to "prove" yourself by doing a killer trunk show. Sometimes buyers want to see how well your product sells before they are willing to shell out the big...
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Urgent: Ways to lower your taxes
Did you know that if you are a corporation you pay taxes on inventory at the end of the year? This is why I always do as many sales as possible prior to December 31st…….. rather put the money in my...
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How to dramatically increase your profit margin in November
I wanted to give you a quick tip on how I dramatically increased my sales last year and how easy it was – so that you can do it too! I believe it starts with a real dedication and belief in the benefit...
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The top 5 business mistakes and how to surpass them
When I first started out with my handbag company I was in the dark about everything. I had never taken a business course of any kind, and was really relying on my own savvy to get through it all…….not...
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How I learned from my mistakes
I love talking to other entreprenettes to see what they learned along their path to success. Most of them have amazing stories to share – both good and traumatic! Bonnie Marcus is a great example of...
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How to pick a popular celebrity
One of the fastest ways to get your product seen is to find the most popular celebrities each month. Magazines tend to find their “favorites” and then stalk them. By keeping track of who is popular is...
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How to boost sales with consignment
Are you looking for a mid-season boost to get into a few more stores? A great way to break into stores is to offer your products on consignment. I did this when I first started my handbag line, and...
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Get To Know Your Target Market
So let's get down to basics. The whole lynchpin of your business is your target market (TM)…. next to the quality and need for your products of course! But the bottom line, is that if you don't know...
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Snake Charmers
I know you already know this……but just in case you don't think about it all the time……you want to be sure you are incorporating trends into your line each season. One thing to keep in mind is that...
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Hitting Up Hollywood Stylists
Stylists have always been rather mysterious and illusive in my opinion. You often see their names in magazines, in Oscar reports and sometimes in tabloids, or on Celeb driven TV shows like Extra, E!...
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How To Spot A Hole In The Market Place
When thinking about a new product, it is wise to figure out if there is a real NEED prior to spending a lot of time and money developing this latest fab idea. If you do your research, and really dig...
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Finding Inspiration
How do you get inspired when deciding to create a new collection? When I had my handbag line I always found the most inspiration in books about vintage handbags – not that I made many vintage inspired...
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The 3 Biggest Mistakes You Can Make At A Tradeshow
So you finally decide to take the plunge and get a booth! It might be a relief for you that you finally pulled the trigger, or it might be a total stresser – like it was for me each and (most) every...
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The Best Urban Shopping Streets
So after hearing me blabber on (and on and on) about finding out where your target market lives, eats and breathes, so you can figure out where to sell your awesome products….. I wanted to add one...
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Beating Oscar To The Best Actor
Figuring out which celebrities to get your product to can be a challenge for most entreprenettes. You are probably asking yourself one, or possibly all, of the following questions: How do I know if...
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Create Your Best Life Ever
I really like to take a moment at this time of year to think about what I have accomplished (and give myself loads of pats on the back of course), and what I still want to accomplish in my...
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What’s your next move?
So here we are, rapidly approaching the end of the year and you might be shoving out the last package right now, or have hung up your "on vacation" sign by now. Either way, have you had a moment to...
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